Embracing new media to push the recycling message

It's interesting to see recycling campaigners embrace the new forms of technology and communication that are now available to get their messages out. This week Friends of Glass, set up by the Federation of European manufacturers of glass packaging containers has started a 'TweetRecycle' challenge on twitter. It is urging twitter users - and encouraging those not using twitter to do so - to tweet about the number of glass containers they have recycled. It hopes that tweeters will have collectively recycled 75,000 bottles over the next three months and in tweeting about it also raised awareness about glass recycling.

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