I think if you were to ask people in the UK to identify what is the recycling symbol between the Recycle Now logo and the Mobius Loop logo, most would choose the latter.
There is some news emerging tomorrow which will be positive, but will also highlight the difficulty in communicating the recycling message when the Mobius Loop remains ubiqitous in the minds of the public.
Maybe we'd have been sticking with what was already a well known logo?
Paul Sanderson, editor, MRW
www.mrw.co.uk
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