Glass recycling's own singing sensation

Move over Susan Boyle, glass recycling has its own singing sensation - Hank the Singing Bottle. He's becoming quite the YouTube hit, with well over 17,000 views last time I checked.

Hank is fronting a new campaign, Friends of Glass, which the European Container Glass Federation is behind. In the YouTube clip, he takes us through his life as various different glass containers, all in song.

Cleverly he's also got a catch phrase 'I'll be back' - which he is stunned to hear a certain Hollywood actor say during his time as a glass make up container in LA.

What the campaign hopes to do is put out the message that glass and glass recycling are good and good for the environment.

The video is a humourous way of engaging the public and it is cleverly one of those links that people are likely to forward on to friends and colleagues. Perhaps there's something that other recyclable materials can learn from this...

See the clip here:
http://www.youtube.com/watch?v=I9a0gzx_HIE

Andrea Height, MRW, deputy editor