Current climate makes for more creative solutions

I had an interesting conversation with the MD of an equipment manufacturer this week. While he acknowledged that the current economic situation had inevitably had an effect on business, he did note that businesses were still willing to spend money if you were able to offer them a solution to their particular problem rather than simply an 'off the shelf' type answer.

While this is not a 'quick win' approach it is one that has paid dividends for the company in question. It has led to businesses coming back and placing more orders and has helped to demonstrate the market expertise and professionalism of the manufacturer in question.

It just goes to show that if you can demonstrate the value gained, businesses are still willing to part with their hard earned cash.

Andrea Height, deputy editor, MRW