Wednesday 25 February 2009

Easter egg packaging

Apparently some Easter egg manufacturers have managed to reduce the amount of packaging on their products by about 50%! Well done! Read about reduced Easter egg packaging here.

Easter egg packaging is never going to be a huge proportion of the waste stream as it is seasonal in nature and therefore volumes aren't high. But it is hugely symbolic of wasteful packaging where most of it is for sales impact rather than protection of the product.

The most environmentally friendly option would probably be to buy a bar of chocolate, but that wouldn't be much fun would it?

Paul Sanderson, Editor, MRW and http://www.mrw.co.uk/

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